1. Promote! Promote! Promote!
THIS IS YOUR #1 PRIORITY!! Teams that stay on top of getting communication out about their event greatly increase their participation which equates to more donors and more money raised. The promote section of TUMoney will get all of the information out to the right people at the right time.
For the past couple of years I have been working with Warner Robins Aquanauts running their USA Swimming Foundation Swim-A-Thon on TeamUnify's TUMoney event fundraising platform. Before they started using TeamUnify for their fundraisers, participation was in a steady decline and it was difficult to get money from the parents.