Fourth Annual #SwimBiz Conference Features Top Industry Keynote

Mar 13, 2018 Andrew Herr

Fourth Annual #SwimBiz Conference Features Top Industry Keynote

Our friends over at USA Swimming are excited to announce the fourth annual #SwimBiz: Social Media, Sponsorship and Swimming marketing conference, set to take place April 8-10 in Colorado Springs, Colo. #SwimBiz features insights from prominent brands on building memorable stand-out social media and marketing strategies for their teams, while emphasizing advertising, branding, communications, sponsorship and local promotions.

Attended by team representatives from across the country, the 2018 conference will feature special keynote speakers Miranda Abney, Senior Marketing Director at MilkPep and Chris Weissman, former National Team swimmer and partner at TopRight Partners. Weissman also previously served as the Chief Marketing Officer at HoneyBaked Ham.

In addition, Mark Bernheimer of MediaWorks Resource Group will lead a media training session to help attendees better understand the news media and provide the necessary tools to communicate with reporters.

SwimBiz Registration

This year’s conference will also feature a special Flex Membership Workshop. The Flex Membership is a membership option that will help teams offer creative and family-friendly entry-level programs. The pre-team/bridge programs are in place to help introduce young swimmers to competitive swimming. The workshop will focus on how to implement and creatively promote and the membership. It will also discuss how the program makes it easier to transition swimmers to competitive teams, provide an untapped source of new revenue and create a level for young swimmers that might not currently have a place in their competitive program.

“Every year we strive to present attendees with trending, industry-leading and membership-engaging topics to help them grow their business and their base,” USA Swimming Chief Marketing Officer Matt Farrell said. “In addition, at this year’s event we also wanted to pay special attention to the Flex membership, available September 2018, and arm participants with the tools to take advantage of the new membership category.”

The conference will also recognize the best local marketing and promotional efforts in the sport through the #SwimBiz Club Marketing Awards. Clubs will nominate their best marketing campaign ideas from 2017 in categories such as: Best Use of Social Media, Best in Fundraising, Best in Multicultural Marketing, Marketing LSC of the Year, Marketing Club of the Year and more. A panel of experts will determine the winners and awards will be handed out at the #SwimBiz Club Marketing Awards Dinner.  

Keynote Presentations:

  • Media Training for Any Situation: Inside the Mind of a Reporter, Mark Bernheimer, MediaWorks Resource Group
  • Winning with Kids: Influencing a Hard-to-Reach Audience, Miranda Abney, MilkPep Senior Marketing Director
  • Five Things I've Learned as a C-Level Marketer, Chris Weissman, Partner at TopRight Partners


For the full schedule, details for the #SwimBiz Club Marketing Awards and registration details visit or share it on social media with the #SwimBiz hashtag.

#SwimBiz Club Marketing Award:

We want to hear about the best and the brightest promotional efforts in 2017 from the swimming community. Be sure to nominate your club or LSC for the ‪#‎SwimBiz Club Marketing Awards by March 15th!


  • Best Use of Social Media (Club Award)
  • Best in Sponsorship (Club Award)
  • Best in Fundraising (Club Award)
  • Best in Multicultural Marketing (Club Award)
  • The SwimToday Award  (Club Award)
  • Marketing Club of the Year (Club Award)
  • Marketing LSC of the Year (LSC Award)

Nomination Form

Deadline: Thursday, March 15th 2018

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