Press Release: Swim-A-Thon Improvements Make Fundraising Easy, Provide Benefit to Clubs and USA Swimming Foundation

May 8, 2014 Tim LaRoche

Press Release: Swim-A-Thon Improvements Make Fundraising Easy, Provide Benefit to Clubs and USA Swimming Foundation

TeamUnify Named "Exclusive Online Fundraising Provider to Swim-a-Thon"

COLORADO SPRINGS, Colo. & BEND, Ore. - The USA Swimming Foundation today announced that Swim-a-Thon, an effective source of annual revenue for swim teams across the nation, will now benefit the USA Swimming Foundation's mission of saving lives and building champions, in addition to raising critical operating funds for local swim clubs and swimming organizations.

The USA Swimming Foundation is also excited to announce a new partnership with TeamUnify, who will be the exclusive online program partner for the Swim-a-Thon program. Team Unify, which has developed the only online technology specifically designed for Swim-a-Thon events, has automated every facet of the program. Clubs and organizations will now be able to conduct a Swim-a-Thon entirely online if they choose—as well as combining traditional and online methods to track offline fundraising efforts as well. This new fundraising platform, along with a robust fundraising toolkit prepared by the USA Swimming Foundation, will provide organizations with the tools they need to conduct their most successful Swim-a-Thons to date.
Swim-a-Thon events, which consist of swimmers raising money by swimming lengths of the pool, have generated more than $30 million for swim teams and clubs across the country since 1998. In addition to providing funds for these organizations, 5% of gross proceeds are retained by the USA Swimming Foundation to support its mission to save lives and build champions—in the pool and in life.

"Reformatting the Swim-a-Thon promotion to benefit both local clubs and the USA Swimming Foundation stands to make a real difference in our sport on so many levels," said Debbie Hesse, Executive Director of the USA Swimming Foundation. "When local clubs and teams host Swim-a-Thon events, not only do they further their own efforts to grow our sport, but they contribute to the USA Swimming Foundation's efforts to bring the sport of swimming to more kids across the nation."

"TeamUnify is honored to be chosen as the exclusive online program provider for the USA Swim-A-Thon." said Tom Fristoe, CEO of TeamUnify. "Our mission is to help swim team teams manage themselves far better and our newly released Swim-A-Thon platform is setting new standards that make managing a Swim-A-Thon easy and more importantly, far more financially prolific with nearly every team doubling their previous fundraising Swim-A-Thon results. The already longstanding success of USA Swimming Foundation and TeamUnify's swim team management solutions will help bring financial freedom for swim teams and together help further the sport of swimming together."

Swim-a-Thon is a registered trademark of the USA Swimming Foundation. Swim-a-Thon is a fundraiser in which participants earn money for their club or team by swimming lengths of the pool. Swimmers have a two-hour period in which to swim a maximum of 200 lengths. Swimmers get pledges from family, neighbors or businesses to support their efforts. More than 500 Swim-a-Thons are conducted each year. Previously the program was administered by USA Swimming. Starting in 2012, the program will benefit the USA Swimming Foundation.

About the USA Swimming Foundation
The USA Swimming Foundation serves as the philanthropic arm of USA Swimming. Established in 2004, the Foundation works to strengthen the sport by saving lives and building champions—in the pool and in life. Whether we're equipping our children with the life-saving skill of learn-to-swim through our Make a Splash initiative, or providing financial support to our heroes on the U.S. National Team, the USA Swimming Foundation aims to provide the wonderful experience of swimming to kids at all levels across the country. The Foundation also serves as the home for our National and Olympic Team Alumni reunions and regional events. The development efforts of the USA Swimming Foundation aim to establish an endowment to strengthen the future of USA Swimming's programs and services. For more information on the USA Swimming Foundation, please visit

About TeamUnify
The TeamUnify platform is designed specifically for swimming and delivers centralized business process optimization that's easy to use. As the "Official Online Fundraising Provider to Swim-a-Thon," TeamUnify will provide a user friendly online interface for fundraising through local clubs. For more information on TeamUnify, please visit

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